Akio MoritaBrandingConsumer BehaviorcreativityEntrepreneurshipinnovationLeadershipMarket ResearchQualitySonyTechnologyVisionaryWalkman아키오 모리타 28 May 2026 Akio Morita - We don't believe in market research for a new product unknown to the public. We make the product and create the market. "We don't believe in market research for a new product unknown to the public. We make the …